Information is the most valuable commodity we have, and the best way to impart information is via the written word. Unfortunately, many people feel that lack of time, talent or both prevents them from sharing with the rest of the world the wealth of knowledge that they have acquired and accumulated. If that's true for you, then you need to seek the services of a quality Copywriter, and there is, perhaps, no finer Copywriters available than those on the staff of Pathmaker Marketing LLC!
With Numerous Books - both fiction and non-fiction, over a dozen Novellas, Hundreds of Magazine Articles, and numerousFundraising Emails, eNewsletters, Landing Pages and Blog Posts to their credit, the Pathmaker team is prolific, articulate, and accurate when producing the written word. Whether to be shared in hard copy or electronic format, the final product they produce will be something that you will not only be pleased with, but proud of as well!
Pathmaker Marketing LLC is both happy and honored to offer the services of their Copywriters in two specific realms
1. As GHOSTWRITERS - Taking your thoughts and ideas and develop them into coherent pages that will both enlighten and entertain the reader;
2. In the production of MARKETING TOOLS - Assisting you in your efforts to Promote your Business, presenting your company in the very best light
Free Website Evaluation
Is your website a pretty billboard ...
or hard core horsepower for company growth?
When we evaluate sites, we often look first at aesthetics, because you don't need to drop a million bucks to look like a million-dollar organization. If your look and feel is broken, it's time to get that problem fixed pronto.
But more often than not, the real issue is not a surface problem, but a underlying functional one. Does your website work hard at converting site traffic into useable assets? Lists, leads, sales or donations -- If you're not actively getting these from your site traffic, your pretty billboard isn't performing its most strategic marketing role.
Properly done, a company website is fully capable of making substantial contributions to your company growth.
Functionality is key. Let Pathmaker perform its functional evaluation of your site, and see how you stack up against this litmus test. If you need help improving, like many sites do, we can give you a easy-to-understand proposal on how we can help you get up to code.
or hard core horsepower for company growth?
When we evaluate sites, we often look first at aesthetics, because you don't need to drop a million bucks to look like a million-dollar organization. If your look and feel is broken, it's time to get that problem fixed pronto.
But more often than not, the real issue is not a surface problem, but a underlying functional one. Does your website work hard at converting site traffic into useable assets? Lists, leads, sales or donations -- If you're not actively getting these from your site traffic, your pretty billboard isn't performing its most strategic marketing role.
Properly done, a company website is fully capable of making substantial contributions to your company growth.
Functionality is key. Let Pathmaker perform its functional evaluation of your site, and see how you stack up against this litmus test. If you need help improving, like many sites do, we can give you a easy-to-understand proposal on how we can help you get up to code.
5 Steps to Facebook Success!
Facebook marketing is on the rise among small businesses because it is a good place to showcase products, services, and websites. And its for free.
The bottom line to successful facebook marketing has to do with two basic objectives: 1) building a fan base, and 2) converting this fan base into customers. Here are five steps you can use to Facebook successfully.
Small businesseses unlike large corporation has the ability to make personal connections with customers and with Facebook this advantage can been explosive!
The bottom line to successful facebook marketing has to do with two basic objectives: 1) building a fan base, and 2) converting this fan base into customers. Here are five steps you can use to Facebook successfully.
- Create a facebook page for your business.
- Determine what you want to accomplish in Facebook and develop a Facebook Strategy
- Transmit enthusiasm to your fans. Talk to them about exciting things.
- Increase your fan base to larger levels.
- Provide your fans with opportunities to become customers.
Small businesseses unlike large corporation has the ability to make personal connections with customers and with Facebook this advantage can been explosive!
Cash on Contests & Sweepstakes
Everybody likes Contests and Sweepstakes and the people at Pathmaker Marketing can show you why YOU should like them most of all!! Cashing in on the Social Networking Craze, Contests and Sweepstakes will allow you to increase your internet presence while astronomically building your Facebook Fan Base and gathering a host of E-mail Addresses!
With proven success with this particular form of marketing, Pathmaker Marketing can help establish Contests and Sweepstakes that will further your cause whether you run a Business or a Charity! When constructed properly Contests and Sweepstakes can also improve your Rankings with Google, Bing, and Yahoo. To learn more about this unique concept visit http://pathmakermarketing.com/Contests and learn about the “win -win” Contest and Sweepstakes Programs Pathmaker Marketing can put together for you.
With proven success with this particular form of marketing, Pathmaker Marketing can help establish Contests and Sweepstakes that will further your cause whether you run a Business or a Charity! When constructed properly Contests and Sweepstakes can also improve your Rankings with Google, Bing, and Yahoo. To learn more about this unique concept visit http://pathmakermarketing.com/Contests and learn about the “win -win” Contest and Sweepstakes Programs Pathmaker Marketing can put together for you.
Reasons Landing Pages Are Not Converting
The point of your landing pages is to attract customers and get them on a specific conversion path. If this doesn't happen, you need to start tweaking to find out exactly what’s setting users off course and how you can rectify it. What landing page problems have you experienced?
Below are seven reasons landing pages may not be converting for you:
Below are seven reasons landing pages may not be converting for you:
- Too Many Distractions
- Important Content is Hidden
- You Need Stronger Calls to Action
- You Need Stronger Direction
- You're Sending Them Away
- You Scare Them with Too Much Text
- They Don't Trust You
Business Marketing Online Promotion
by Karen Randau
After you’ve made your masterpiece of a website, the next thing to do is get people there. And then you’ll want to convert them to assets such as lists, leads, sales and donations. Business marketing promotion online consists of five basic elements. All require some level of online marketing expertise that professional fundraisers offer. One excellent online marketing professional and non profit consultant you may want to contact is Pathmaker Marketing.
The five elements of a complete business marketing online promotion plan, particularly as it relates to search engine marketing, are outlined below.
Blogging to win organic search
Many people have blogs, but you need one that is a workhorse to help you achieve your business objectives. Pathmaker Marketing uses a Premier Blogging Service that leverages each of your blog posts into several others. It’s keyword-oriented, meaning you identify the keywords that best relate to what you do, whittle those down to the ones that will be the easiest to get you into a top 10 ranking in search engines, and then really focus on blog posts that use your keywords. The advantage of the tool Pathmaker Marketing uses is that it automatically posts to several of your keyword blogs, giving you more content in your blog and more links back to your website. This makes your site easier for search engines to find. No other blogging tool works as hard for you as this one.
Link Building
Getting websites to link back to yours is essential for getting search engines to list you in the top 10 results on keywords that relate to you. You want national links, authoritative links, "deep" links and local links. It’s a manual process of submitting your site to directories, getting yourself into sites like Wikipedia and finding other websites to link to you. Pathmaker Marketing offers fundraising services that will help you build your links efficiently.
Social & Professional Media
There’s more to having a social media account that works for you than simply opening up an account in Facebook, Linkedin or some other professional site. You need to open the account appropriately so you can develop business content and link backs to your website. If you don’t set it up right, you could get limited value from your social and professional networds. Once you have the account set up properly, then you can increase the number of links back to your website, and you can auto flow blog posts through these account. It all adds up to increased visibility.
Pay Per Click Advertising
This is a good way to jump start your website's traffic. You advertise on sites like Google using your keywords. You develop dedicated landing pages for these keyword ads so that people see the appropriate content when they click on a specific ad. Dedicated landing pages also help you measure how well your ad is working for you. And they give you a way to collect the information you need to build your email list and get sales or donations. You only pay for these ads when someone clicks on your ad.
Search Engine Optimization (SEO)
This involves having the right content on specific pages so that when someone does a search using one of your keywords, they get directed to your page. You should optimize many pages on your site using different keywords. Pathmaker Marketing uses a tool that helps measure how effective your content is for a specific keyword.
Call 623-322-3334 to schedule a free consultation with Pathmaker Marketing, or click here to visit the website.
After you’ve made your masterpiece of a website, the next thing to do is get people there. And then you’ll want to convert them to assets such as lists, leads, sales and donations. Business marketing promotion online consists of five basic elements. All require some level of online marketing expertise that professional fundraisers offer. One excellent online marketing professional and non profit consultant you may want to contact is Pathmaker Marketing.
The five elements of a complete business marketing online promotion plan, particularly as it relates to search engine marketing, are outlined below.
Blogging to win organic search
Many people have blogs, but you need one that is a workhorse to help you achieve your business objectives. Pathmaker Marketing uses a Premier Blogging Service that leverages each of your blog posts into several others. It’s keyword-oriented, meaning you identify the keywords that best relate to what you do, whittle those down to the ones that will be the easiest to get you into a top 10 ranking in search engines, and then really focus on blog posts that use your keywords. The advantage of the tool Pathmaker Marketing uses is that it automatically posts to several of your keyword blogs, giving you more content in your blog and more links back to your website. This makes your site easier for search engines to find. No other blogging tool works as hard for you as this one.
Link Building
Getting websites to link back to yours is essential for getting search engines to list you in the top 10 results on keywords that relate to you. You want national links, authoritative links, "deep" links and local links. It’s a manual process of submitting your site to directories, getting yourself into sites like Wikipedia and finding other websites to link to you. Pathmaker Marketing offers fundraising services that will help you build your links efficiently.
Social & Professional Media
There’s more to having a social media account that works for you than simply opening up an account in Facebook, Linkedin or some other professional site. You need to open the account appropriately so you can develop business content and link backs to your website. If you don’t set it up right, you could get limited value from your social and professional networds. Once you have the account set up properly, then you can increase the number of links back to your website, and you can auto flow blog posts through these account. It all adds up to increased visibility.
Pay Per Click Advertising
This is a good way to jump start your website's traffic. You advertise on sites like Google using your keywords. You develop dedicated landing pages for these keyword ads so that people see the appropriate content when they click on a specific ad. Dedicated landing pages also help you measure how well your ad is working for you. And they give you a way to collect the information you need to build your email list and get sales or donations. You only pay for these ads when someone clicks on your ad.
Search Engine Optimization (SEO)
This involves having the right content on specific pages so that when someone does a search using one of your keywords, they get directed to your page. You should optimize many pages on your site using different keywords. Pathmaker Marketing uses a tool that helps measure how effective your content is for a specific keyword.
Call 623-322-3334 to schedule a free consultation with Pathmaker Marketing, or click here to visit the website.
You Mean I Won't Get 4200 Leads?
by Floyd Allen
It’s a good thing that my friend Jim is my friend, or we would probably come to fisticuffs every time we talk about the Internet. I have been working with Randall Mains and Pathmaker Marketing for some time now, and as a result Jim seems to have taken it upon himself to stay abreast of my new industry. Since we discussed his endeavors with his Blog on fishing, he has begun to use it as an Online Marketing Tool, and he has actually had some success with it. He has another friend, apparently, who is also sharing Small Business Marketing Strategies with him, and either Jim isn’t listening closely enough to what is being said, or the other person doesn’t really understand what they are talking about, as Jim frequently comes to me with his facts slightly askew. Let me give you another example.
Jim called me on the phone the other night and asked if we could get together and talk about this great Internet Marketing idea he had regarding the Search Engine Optimization Services that Pathmaker offers. The excitement was so evident in his voice that I agreed to meet with him the very next morning. Read more...
It’s a good thing that my friend Jim is my friend, or we would probably come to fisticuffs every time we talk about the Internet. I have been working with Randall Mains and Pathmaker Marketing for some time now, and as a result Jim seems to have taken it upon himself to stay abreast of my new industry. Since we discussed his endeavors with his Blog on fishing, he has begun to use it as an Online Marketing Tool, and he has actually had some success with it. He has another friend, apparently, who is also sharing Small Business Marketing Strategies with him, and either Jim isn’t listening closely enough to what is being said, or the other person doesn’t really understand what they are talking about, as Jim frequently comes to me with his facts slightly askew. Let me give you another example.
Jim called me on the phone the other night and asked if we could get together and talk about this great Internet Marketing idea he had regarding the Search Engine Optimization Services that Pathmaker offers. The excitement was so evident in his voice that I agreed to meet with him the very next morning. Read more...
Email Fundraising Tip on List Segmentation
by Randall Mains
Here's a nifty tip to your ongoing email fundraising list segmentation efforts:
Once each month after you are done emailing, proceed to establish the following basic sub-segmentation lists from your prior month's efforts:
1. Givers or Buyers (those who gave or bought something)
2. Clickers but no Actions (those who made it to your landing pages but never made a donation or bought a product)
3. Openers but no Clicks (those who opened your email but never clicked to your landing page)
You can then begin to combine the givers from January with February etc to formulate a master file of all those who have responded to email solicititations. This sublist will become your prime email fundraising list for your nonprofit fundraising efforts.
Over time your lists will begin to be parsed into better subgroups. You'll have an ongoing file of all your customers; an ongoing file of those who clicked but never purchased or donated; an ongoing file of those who open email but never click.
Your future ephilanthropy strategies can then begin to take shape as you understand a little more about the behavior patterns of your various subgroups.
You can pull off these online fund raising steps easily in blasting systems like ExactTarget, even iContact, although in some cases you may need to reimport your Givers lists back into your blasting system.
If you need prefer to use our fundraising services to help you generate significant $$ from email fundraising, contact Pathmaker Marketing today online or at 623-322-3334, and we'll do our best to see if we can assist you further.
Here's a nifty tip to your ongoing email fundraising list segmentation efforts:
Once each month after you are done emailing, proceed to establish the following basic sub-segmentation lists from your prior month's efforts:
1. Givers or Buyers (those who gave or bought something)
2. Clickers but no Actions (those who made it to your landing pages but never made a donation or bought a product)
3. Openers but no Clicks (those who opened your email but never clicked to your landing page)
You can then begin to combine the givers from January with February etc to formulate a master file of all those who have responded to email solicititations. This sublist will become your prime email fundraising list for your nonprofit fundraising efforts.
Over time your lists will begin to be parsed into better subgroups. You'll have an ongoing file of all your customers; an ongoing file of those who clicked but never purchased or donated; an ongoing file of those who open email but never click.
Your future ephilanthropy strategies can then begin to take shape as you understand a little more about the behavior patterns of your various subgroups.
You can pull off these online fund raising steps easily in blasting systems like ExactTarget, even iContact, although in some cases you may need to reimport your Givers lists back into your blasting system.
If you need prefer to use our fundraising services to help you generate significant $$ from email fundraising, contact Pathmaker Marketing today online or at 623-322-3334, and we'll do our best to see if we can assist you further.
Scratch The Biggest Itch
by Floyd Allen
IT ISN’T CAUSED BY POISON IVY!!
“Floyder,” Jim began with a look in his eye that told me while his body was present his mind was somewhere else. “I can’t decide, so I would like your opinion - - wood or plastic?”
It was obvious that Jim and I were about to have another one of our discussions where only he knows what we are talking about in the beginning. After a few well chosen and asked questions I can usually figure out what it is he is talking about, but sometimes he gets a little frustrated before I can get there! And, I have discovered, it isn’t just me - - pretty much everyone has this challenge with Jim! Anyway, I figured before I gave my opinion I probably should figure out what he was talking about.
“Wood or plastic what?” I asked.
“Why, back scratchers of course,” he replied, intimating by the tone of his voice that I should have known exactly what he was talking about.
“Do you mean which one do I like best?” I asked, still trying to figure out where this was going.
“Well, I guess. I mean, like you and Randall said at the seminar at the Rotary Club meeting, we should always try to scratch our clients biggest itch, so I thought I would send them a back scratcher since I can’t possibly be there to actually do the scratching myself.”
Obviously only Jim’s body was present at the seminar, too! What he was alluding to was the fact that Randall Mains, owner/operator of Pathmaker Marketing, had done a presentation on Internet Marketing Ideas and effective Online Marketing Tools. In his presentation he had mentioned that the most Effective Internet Marketing takes place when the business owner concentrates on his clients by “scratching their biggest itch,” Jim, who owns an independent sporting goods store, is always on the outlook for Small Business Marketing Strategies, but, as in this instance, he frequently gets his wires crossed in regard to what he is learning. Having more than a little success with the Internet Business Marketing Programs Randall and I have helped him with, he is always willing to follow our advice to the letter - - even when he has no idea what we were actually talking about. Read more...
IT ISN’T CAUSED BY POISON IVY!!
“Floyder,” Jim began with a look in his eye that told me while his body was present his mind was somewhere else. “I can’t decide, so I would like your opinion - - wood or plastic?”
It was obvious that Jim and I were about to have another one of our discussions where only he knows what we are talking about in the beginning. After a few well chosen and asked questions I can usually figure out what it is he is talking about, but sometimes he gets a little frustrated before I can get there! And, I have discovered, it isn’t just me - - pretty much everyone has this challenge with Jim! Anyway, I figured before I gave my opinion I probably should figure out what he was talking about.
“Wood or plastic what?” I asked.
“Why, back scratchers of course,” he replied, intimating by the tone of his voice that I should have known exactly what he was talking about.
“Do you mean which one do I like best?” I asked, still trying to figure out where this was going.
“Well, I guess. I mean, like you and Randall said at the seminar at the Rotary Club meeting, we should always try to scratch our clients biggest itch, so I thought I would send them a back scratcher since I can’t possibly be there to actually do the scratching myself.”
Obviously only Jim’s body was present at the seminar, too! What he was alluding to was the fact that Randall Mains, owner/operator of Pathmaker Marketing, had done a presentation on Internet Marketing Ideas and effective Online Marketing Tools. In his presentation he had mentioned that the most Effective Internet Marketing takes place when the business owner concentrates on his clients by “scratching their biggest itch,” Jim, who owns an independent sporting goods store, is always on the outlook for Small Business Marketing Strategies, but, as in this instance, he frequently gets his wires crossed in regard to what he is learning. Having more than a little success with the Internet Business Marketing Programs Randall and I have helped him with, he is always willing to follow our advice to the letter - - even when he has no idea what we were actually talking about. Read more...